Why graphics get a bad rap

Can you figure out what this chart is trying to say? I have a hard time of it:

Here is the data laid out in a more compelling manner:

I can easily see the data correlations.

Central region, the first line, earned the most revenue, increased the most over last year and earned better than forecast.

Eastern earned the second highest but lost the most over last year and earned under forecast.

My ideas for the new layout came from Lars Schubert

See for example http://cuboo.files.wordpress.com/2010/05/oracle_success.png

Lars’ excel spread sheet with data and variations http://bit.ly/aeK6PA

More info on http://www.perceptualedge.com/blog/?p=784